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Category Archives: Marketing
Gamification is Poised for a Podcast-like Resurgence
Gamification Origins Gamification is a stupid word. I think at this point just about all of us agree on that. Yet despite the words silliness, the definition is important: the process of applying game-based elements to non-game activities. We humans have been trying to gamify non-game situations (at least knowingly, at scale, in business, accordingContinue reading “Gamification is Poised for a Podcast-like Resurgence”
What is The Gen Z Frequency?
I was selected by publisher Kogan Page to read an advance copy of one of their upcoming titles, The Gen Z Frequency (scheduled for release on September 28). Over the last few weeks, I’ve worked my way through the text with relative ease. It’s a well written, fun book. In what I would now callContinue reading “What is The Gen Z Frequency?”
Be Like Amazon, a Video Review.
What Can Video Game Design Teach Marketers?
It’s more than the gamification buzz that’s been thrown around. I’m a total nerd. It took me a long time to realize how big of a nerd I really am though. In high school, I was friends with people that played sports (when I did not). Being friends with “jocks” clouded my self-assessment accuracy, andContinue reading “What Can Video Game Design Teach Marketers?”
