Top Take Aways from @BrianSolis Keynote – #1

1) People Don’t Look at Ads on Web-Pages (Eye Movement Visualization Heat Map)

When Brian presented this slide I saw a lot of note and picture taking. Evidently a hot bit of info. It’s actually something that he had used in an August 1, 2011 blog post titled “Report: The Rise of Social Advertising“. It’s a nifty visualization that depicts eye movement across a web-page, and how it rarely (if at all) lands over in the banner/ad area. Yikes, right?

Source – BrianSolis.com

Brian does credit Jacob Neilson with the visualization in his blog, and if you follow the bread crumbs you end up reading about F-Shaped Reading Patterns of online viewers. The F-Shaped Pattern premise basically says that as a reader moves down a page, they read less of each paragraph/sentence along the way. Your job? Use your money maker copy in the first sentence of the first couple paragraphs, or they likely won’t be read.

 Read more about Jacob Neilson’s F-Shaped Pattern here: http://www.useit.com/alertbox/reading_pattern.html
 
Back to Top Take Aways from @BrianSolis Summary
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s